Your registration process is a make or break interaction with your audience.

I am very excited to announce a new business venture for codegent in 2010. We have partitioned the agency, focusing a small team of developers in our Bangkok office on building web applications.

Our ambition is to launch around four apps this year with a target audience of Entrepreneurs, Digital Marketers and fellow Developers. You can find out more on why we are doing this and what our initial ideas, such as DASH, are on codegent.com/apps. I will also be blogging and twittering frequently as things begin to take shape in the next few months so do keep an eye out for more.

STOP PRESS!

The apps business has already received a major helping hand in its quest for world domination by being chosen to represent the best of the UK Digital Community as part of the Digital Mission to South by South West Interactive in Austin, Texas. To quote the Press Release:

"39 of the UK’s leading digital companies have been selected for the second annual Digital Mission to South by South West interactive (SXSWi), taking place in Austin, Texas from 11-17th March 2010. [...] The successful companies were chosen from over 120 submissions by an advisory board of industry experts drawn from the UK community including: VC’s, export specialists, journalists and industry pundits to take part in the Digital Mission to SXSWi."

We would like to thank chinwag and UK Trade & Investment (one of our clients!) for making this possible. Personally I can't wait to get out there to start marketing our work to the wider world.

2010 is certainly not the first to be touted as the ‘Year of the Mobile Web’ but with the recent launch of the Nexus One and the likely war that will be waged between Google and Apple, it may be the first to actually go some way towards fulfilling its billing.

Currently, 1 in 7 minutes of media consumed in the UK is via a mobile device of some description. That number is set to rise with the end of the iPhone/O2 exclusivity deal, the addition of the Nexus One to the market and the inevitable clamouring amongst the remaining handset manufacturers to catch up. Mobile specific content is no longer a differentiator for companies; it is fast becoming a necessity as users move away from their PCs.

As we become more proficient at sifting through the mass of information at our fingertips and with the evolving development of the semantic web, we are starting to browse for information less and scan for it more. The ‘Smartphoners’ are the biggest ‘scanners’ of us all as they hunt out that quick hit of data; be it social updates, news, directions or very specific information. More and more user journeys follow the pattern of;

search engine > top listed page > back to search engine > another top listed page

As a result, as smartphone market share increases, bounce rate percentages across the land will inevitably rise as users who aren’t finding what they need quickly head off in search of it elsewhere.

The challenge we will face as designers, developers, UXers and strategists is how to overcome this behaviour and capture a user’s interest before they head off into the virtual sunset. The type of thinking that we need to do as creators of content for the mobile web is no different to that which we need to do for the desktop web; there is just less margin for error.

Think in pixels - Information Architecture needs to reflect the hardware that the audience use and this will increasingly mean a screen resolution of 480 x 320. This means cut down copy, reduce layers of navigation and think about content weighting – what are the most important of all the important things you are trying to say? What about font size? Can you read 10pt Verdana easily on an iPhone? Do those beautiful, detailed icons mean anything to the guy scanning your site on his Palm Pre from a train?

Clarity of message – Keep it short, and to the point.

Take SEM by the balls– It is unlikely that a mobile user will get past the first 1 or 2 pages of Google results so to be in with a chance of getting that click-through you need to be running intelligent PPC campaigns (Google mobile still makes room for sponsored links both on its mobile site and iPhone application), have outstanding SEO or go niche – ideally a combination of the 3. Interestingly, Google's mobile search also has room for a couple of real time results so all the more reason to engage with your audience on the social web.

It’s all in the content – I know we always bang on about this, but it is with good reason. Why are your users coming to your site and how do they generally find you? Look at your analytics; what are they looking for and how can you better deliver this information? Smartphone users are less inclined to browse and if they aren’t quickly seeing what they are looking for you may as well wave them goodbye.

The smartphone world is the antidote to the big budget, FWA world of 27” iMacs and megabytes of Flash. It is all about simplification of your message and real emphasis on what audiences want. It is a world where vanity must make way for clarity of message and ultimately one that requires us as an agency to really earn our fees in the field of usability, audience expertise and successful user conversion.

Here are a few of the current heroes from the world of the mobile web;

• http://www.bbc.co.uk/mobile/ - easy to use and the right mix of content. Most importantly it doesn't feel like a stripped back version of the full site and of course there is the iPlayer.
• http://touch.facebook.com/ - Everything from the full site, cut up into bite-sized pieces.
• http://mobile.flightstats.com/go/Mobile/home.do - a simple site that helps you find crucial information when you need it.
• http://onetrip.org/ - more of a web app than a site but worth mentioning as they have consciously gone minimal with no GFX to speed up mobile load time.
• http://m.google.com/ - everything you can do on the Google you can do here from searching to mail.

There is nothing harder than dragging yourself back into work at the beginning of January knowing that even if you had the energy to type an email – you are unlikely to get a response as everyone else will still be on holiday! So what we really needed was a website launch to get us focused and motivated. And thanks to our clients at the Mental Health Foundation this is exactly what we got when we were asked to design and build the Be Mindful website ready for a 06:15 launch on the GMTV sofa on the 5th January (which translates as focused and motivated x10!!)

Be Mindful is the latest campaign from the Mental Health Foundation and is supported by leading doctors and celebrities such as Ruby Wax. It is part of a national campaign to promote Mindfulness - a range of therapies and techniques that can help people suffering from mental and physical problems.

Our aim for the Be Mindful website was 'simplicity of design' and 'clarity of information'. The audience for this campaign falls into two main categories – the public who are looking for information, advice and courses and GPs looking for information for their patients and surgeries. We wanted users to be guided through the site according to who they are and what is relevant to them – ensuring that they interact with all of the key touch points on the site as they navigate their way through. This thinking is evident in the design, layout and architecture of the site - from the clear calls to action on the homepage to the arrow icons on the tab navigation, guiding the user through their journey.

The About Mindfulness section is broken into two distinct areas ‘Experience’ and ‘Evidence’ again helping to simplify the site and sign-post the user according to the information that is relevant to them. Both sections are supported by video, audio and resources which users can view, download and share. We have also integrated an online payment system enabling GPs to order surgery toolkits and for anyone who would like a full copy of the mindfulness report, they can order one here.

One of the main findings that drove the Be Mindful campaign was that Mindfulness courses are few and far between and often hard to find. The find a course section brings these courses together in one place. The course section uses a Google maps mash-up and allows users to search for courses near them by entering their postcode or searching the map. The site also allows practitioners to promote their courses for free.

Finally there is the show your support section, an online petition to make more mindfulness courses available across the UK.

It is early days but Mindfulness is already generating lots of publicity and support. It’s great to be involved in such a positive campaign but we are already saying goodbye to any plans for a quiet February as we get back into the studio to start planning the next phase. Phase two will include a stress diagnostic tool and allow users to take part in Mindfulness courses online. I have also heard a rumour of a cheeky little iPhone app so that you can do your course on the go (well it’s just expected these days isn’t it!)

Check out the website here.
 

2009 was the year of smart phones, real time technology and augmented reality. So what does 2010 have in store? We have compiled a list of 5 web trends we will be seeing more of in 2010, and what they mean for you.

1. There isn’t an app for that
Flash didn’t get an invite to the Apple party. Apple have cited various reasons for not enabling Flash to work on the iPod or iPhone, amongst these reasons are a drain on battery life and not enough expertise in the Flash industry.

Despite this, Adobe have soldiered on and have announced that Creative Suite 5 will allow flash apps to be converted so that they run on iPods and iPhones. This is good news for Flash developers but does the app world really need a 2,000,000 strong influx from the Flash developer community? We’ll find out in 2010.

Join the debate about Flash and Apple

2. Stalkers hit the jackpot
People’s perception of privacy has changed in recent years. Adding vague acquaintances to your chosen social network platform and then keeping them informed about what you’re doing at the weekend and publishing photos of your birthday party to everyone in your network is nothing unusual. But what about letting people see exactly where you are whenever they want? This seems strange to us now but will it become the norm in 2010? With the increasing popularity of technologies such as Loopt, Google Latitude and brightkite which depend on people giving up their geo-location, it won’t be long before the perceived benefits of giving out this information out-weigh the doubts.

So the question is, when this technology hits the mainstream will you be automatically under suspicion if you decide against using it?

See a video demo of Google Latitude

3. Cloud Computing
Programmes and documents will no longer be tied to our desktops, instead they will be stored on servers based elsewhere – these servers are known as ‘The Cloud’.

Much talked about in 2009 but 2010 will see the biggest advances in this area, not least because Windows will be launching free online versions of MS Word, Excel and PowerPoint in Q1 or 2 of 2010 and Google promising the release of Chrome OS in the last half of 2010.

Promoting collaboration and making it easy for people to work together from different locations will have enormous benefits for businesses. The interesting thing will be to see how it will benefit individuals as well.

It’s a complicated subject, find out more about what Cloud Computing will mean for you.

4. Express checkout
The advent of online shopping has made cash transactions seem like a thing of the past. Debit and credit cards are also at risk of becoming obsolete as mobile phone payment looks set to hit the big time in 2010. Transactions will be made in one of four ways; SMS, Direct billing, mobile web payments or using wireless communication technology (also known as NFC - Near Field Communication).
This practice is being adopted at a fast pace by European and Asian markets, and with technological advances afoot, it will soon be the norm to pay for something via your mobile.

Read more about advances in mobile payment technology and download a report on NFC

5. Free content or paywalls?
In 2009, Rupert Murdoch became the poster boy for the anti-free content contingent. He has waged a war against Google and all news aggregators (or “parasites” as he likes to call them) that crawl news sites and deliver this content to people on third party sites such as Google News. As he sees it this is theft and can only be combated by introducing paywalls and blocking third parties from crawling his content.  

2010 will be the decider, what works for news organisations in the 21st Century – paywalls or online advertising? So far this year Rupert Murdoch’s company, News International, has blocked online news aggregator, NewsNow, from displaying any content belonging to the company.  Surprisingly (and despite threats) Google hasn’t been blocked, whether NewsNow is a trial before they decide whether to cut-off Google, a site with considerably more online clout, remains to be seen.

If Google are blocked, only then will we be able to tell if these are the desperate and misguided actions of someone who does not understand the new generation of media consumers or whether it is a revolutionary action that will undermine Google’s ever-expanding empire and prompt others to follow Murdoch’s lead.

See a breakdown of both sides of the story here

Step 1: My name is Luke and I’m a tweetaholic (averaging about 10-20 tweets a day).

I signed up for the micro blogging service back when it was still in its infancy. Initially I didn’t use it much as hardly anyone I knew was using it. That changed when we organized the first BarCamp in Bangkok and every name tag had a place for people to put their twitter name. Being a small community, once a few people start using something it spreads like wild fire. Since then Twitter has been a major catalyst for the growth of both the tech and expat communities here in Thailand.

Twitter proved its worth during the recent political turmoils that battered this country. It was the only place where you could hear the opinions of both sides and follow unfolding events in real time. I recall when tanks were rolling down the streets, we knew exactly where they were and what direction they were headed thanks to friends tweeting (and retweeting) updates. When the “red shirt” gangs took over the streets in protests there was a constant stream of photos and videos from the ground. People were concerned but at the same time there was a good community feeling of bonding. We made jokes about what was going on, debated possible outcomes, and prayed they wouldn’t shut Twitter down.

On TV the political problems playing out on the streets of Bangkok made @breakingnews on both CNN and BBC. Unfortunately they reported the same dumbed down “edited” version of the story that failed to convey an accurate picture. This made me realise that if you are following the right set of sources on Twitter you can get a broader spectrum of news than you get by taking as gospel what old media decides to spoon feed you.

Nothing travels faster on Twitter than news of an earthquake. Back in 2009 there was a 8.7 earthquake off the cost of New Zealand. My mom lives in New Plymouth, so it immediately grabbed my attention. Seeing there was risk of a tsunami “expected to hit the cost in about 15 minutes” I called my mom on Skype right away...

“Hi mom, sorry I haven’t called in a while. I don’t want to cause alarm but there might be a tsunami heading your way... Perhaps you should turn on the telly.”

The online simulation showed the tsunami was unlikely to reach the north island. So the purpose of the call was really about breaking news rather than delivering a warning to run for the hills. But nether the less it makes one wonder, had Twitter been around when the 2004 Asian tsunami struck, how many lives could have been saved?

I think its clear twitter has real value. Over the past year I’ve made good friends, connected with the industry, recruited staff, and kept abreast on the latest breaking news. There is no disputing Twitter is changing how we do business and how we interact with customers online. By all accounts the trend will only accelerate, 2010 is poised to be the year the “real time” wave breaks. Armed with this information, I’ve decided to head for the hills.

Last night while coding I listened to Jason Fried’s talk on the negative effect of distractions on your workflow.

He suggested “spending Thursday without talking to anyone in the office”, the less distractions, the more work you will get done. This along with the enduring voice of Gary Vaynerchuk in my head made me stop and think: I’ve got the passion, I’ve got the skills, really all I need is enough time “in the zone” (coders will know what I mean) to deliver on the vision. Life has thrown me a bone, an opportunity to “crush it”, in order to make the most of that opportunity its time to make some sacrifices. Here is my New Year's resolution.

I’m going cold turkey on Twitter, restricting Skype to a certain time per day, and reducing the torrent of news to a trickle. Unless there's a tsunami headed for Bangkok, I don’t need to know. If there are tanks on the street, and I happen to leave the office, I’m sure I will notice.

How long do I intend to keep this up? I’ve set a target of 64 days before I come up for air. Hopefully when I surface we will surprise the world with our rocking new app.

You can wish me luck on Twitter (@lukeinth) but come 00:00 GMT+8 on 01/01/2010 don’t expect any @repiles

Cold Turkey three weeks on – the update:

Three weeks on and how am I holding up? The first couple of days without twitter were ‘odd’. I kept coming across things that I wanted to rant or rave about but there was no outlet available. Like anyone who gives up something they have become reliant on, you have those moments when you feel a relapse coming on. And I have to admit that I have had one so far, tweeting to tell the world about a Thai ISP which I discovered had been hacked to host Russian malware. Nobody seemed to care and so I quickly deleted the tweet. Generally it’s been OK, there was life before twitter and there is life after it.

If I'm not feeling productive, rather than tweet or read news sites, now I try to either get away from the computer and do some exercise.

Work on our new app is going well, nothing to show the world yet, but if you are interested you can sign-up for updates on the website. http://www.getdash.com

Getting something quickly is not the same as getting something of quality, more often than not the 2 things are directly opposed. Equally true is that unedited or unqualified information has little value in the long term. So why is the real time web getting everyone so excited?

I have always used the internet to research and learn, it is my first port of call when I need information. More often than not I begin my hunt for information on a search engine, hardly revolutionary I know. Being barraged by unedited opinion isn’t high on my list of wants when I’m trying to find information, so I wasn’t thrilled when I heard that Google, Bing and Yahoo were all falling over each other to be the first to provide real time search results. Needless to say, I for one was not immediately convinced by the value or power of the real time web.

It wasn’t until I watched @QueenRania speak about the power and influence of real time web, at the Le Web 09 conference in Paris, that I was forced to re-think. She spoke of how being a queen is ‘clouded in protocol’ that prevents her from being able to talk to people (or rather, people being able to talk to her) on an equal level. She espoused the virtue of the internet for making all equal, it is a forum where titles mean little and content is everything. So why not use this powerful medium to evoke change? It is not radical to suggest that the web can be used to change the world for the better, but can the real time web actually save someone’s life in just a matter of hours, or even minutes? Or can it rally the internet’s vast population of dormant, armchair spectators to turn their "analogue activism" into physical change? Queen Rania thinks so.

She cited the Ketsana typhoon and subsequent floods that struck the Philippines. This was a devastating natural disaster that left many people in life threatening danger. With the help of social networks, quick thinking locals were able to send real time information on the worst affected areas, directing aid to those desperately in need faster than would otherwise have been possible, probably saving numerous lives. What’s more, the sense of urgency borne out of seeing the situation unfurl in real time prompted people to donate money and volunteer their time through the likes of Twitter, Plurk and Facebook. This is without question, an example of the unique benefit of real time information being disseminated to a vast and proactive audience.

Queen Rania also talked about the recent post-election protests in Iran, a subject that was widely reported in traditional media, but only truly tangible when viewed through Tweets and live video footage from the streets of Tehran, seen in real time. The immediacy and importance of the situation was evident to all, and people from all over the world were spectators of live events as they unfolded in a country not commonly associated with media freedom. The real-time audience were able to feel a connection to these events that would not otherwise have been possible.

But people do not have long term memories, especially when it comes to online. And in the same way that real-time can cast a spotlight on a subject, it can take it away equally as quickly. A few weeks after the protests in Iran began, Michael Jackson died. Suddenly the web was awash with information on the King of Pop, Iran was old news.

Never before had a subject changed the digital landscape so quickly, rumour turned into speculation which turned into fact, all within minutes and all played out before our eyes. Proof, if it was needed, that real time information is a powerful force.

We just have to learn to harness this force, according to Queen Rania. She gave a rousing speech which I watched via a live stream. Seeing it live made it all the more impactful. She was there to ask the audience of Le Web to lend their online support to her charity, 1 Goal, which campaigns for the right of every child in the world to have access to an education. After her speech, I went straight to 1Goal and signed up, something I would not have done if I hadn’t felt so part of the moment. Whether I, and the countless others who signed up as a result of Queen Rania’s speech, go on to actively support the charity remains to be seen.

If nothing else, real time web can bring information from anywhere in the world to a diverse and receptive audience. But the information that is out there does not become valuable or important until there are subsequent physical and positive actions. We are privileged to have the world at our fingertips and up to the minute information at our disposal, however, as Queen Rania so eloquently put it "[…] online activism is fleeting when there is no personal effort involved."

It seemed like 2009 was a Social Media land grab of contacts and connections. Hopefully you are all building your brand presence and conversing regularly and honestly with your new found audiences. (If not please give us a shout!)

I think that one danger with embarking on an extensive Social Media strategy is that, due to its immediate and noisy nature, it can accidentally replace a solid Customer Relationship Management (CRM) plan. In my opinion 2010 will be a time to pull our heads above water, take a deep breath and think how we are going to work these new channels and manage these relationships in an appropriate manner.

Firstly, what is CRM?

Customer Relationship Management references the symbiotic relationship between an IT System and a Contact Strategy. It is as much about the technology and integration methods you adopt as it is about actual message content and frequency of interaction. Sounds complicated? Not necessarily.

Imagine a small company of four people each using Outlook. Invariably that creates four different address lists all living separate lives under the control of individuals. There will be duplication, out of date information and a lot of value living in the heads of single employees rather than in a company-wide system. What if, on the company file server, there was a simple Excel spreadsheet that each person kept up to date? So when your good client Rachel mentions in a meeting that she is changing companies and gives you her new details you give your own colleagues back in the office (and future colleagues) a fighting chance of keeping in touch.

Sounds better already but what about the scenario where Rachel is already talking about a new opportunity with you and another person in the company sends her a cold sales email asking if there was anything in the pipeline? You're going to look stupid and disorganised. Or what if Rachel says give her three months to settle in then get in touch. How is that hot lead going to be recorded and actioned at the appropriate time?

At this point it's clear that Excel is going get a little stretched and someone internally needs to decide the appropriate times to contact your customers and for the message and delivery to be consistent so you don't look foolish. Nothing annoys me more than three recruitment consultants from the same firm phoning me on the same day. It happens quite a lot.

Let's bring this back to the web because the game just got tougher. Your contacts don't just live in Outlook, your mobile SIM and your business card box anymore. They are also your twitter followers, facebook fans, LinkedIn connections, newsletter subscribers, RSS readers and the list goes on. How are we going to manage all of this then?

It's clear we need to consolidate our knowledge, organise what we can into one repository and get our story straight!

'Ours is not to reason why. Ours is but to do and die'

So many briefs we get simply list out the contact functionality and platform presence that the client believes they need without much thought as to why they should be there and what they want to do when they court their potentially brand new audience.

With so many platforms to work on you must decide on where your presence is relevant and then communicate to the user your plan on how you will use them. One real life example of where we did this was with a high-end events client of ours. We decided on the most appropriate channels and then on the best use of each. We let our audience decide which suited them the best.

• Email Subscribers - I want to be marketed to about upcoming events and offers directly and in detail but in a consistent, timely manner via email.
• Facebook fans - I want to hear about new events, share and tag photos from when I go to them as well as RSVPing my attendance. NB We gave event staff a basic digital camera and told them to snap away to encourage the viral effect of tagging photos on this powerful platform.
• Flickr - I want to see the professional photography you have taken at each event and possibly use it in our press articles or for PR.
• Subscribe to the blog feed via RSS or Email - I am interested in your news and what you have to say as a company. I prefer my information more passively and I am looking for an industry focus.
• Twitter - I want to hear about your events and insights but not necessarily enough to be emailed direct. I might go to an event in the future if one catches my eye or take you up on a last minute special offer. Conversely I might be a very keen member eager to hear all the news immediately.

With these profiles in mind we developed a content and contact strategy based on frequency, date/time and weighting of message. Look at all these channels (and more!), experience them for yourself if they are not familiar and ask whether your audience is really here. If so, what would they want and expect from you?

The basics of CRM - what should you do?

• Get organised early in your campaign or company life-cycle and save yourself the pain and confusion of consolidation later.
• Try and store as much of your data centrally by integrating your systems - especially your website and your CRM or office management software. Software like Salesforce and all credible CRM packages have an API. Duplication of information is the ultimate enemy!
• Don't over complicate things. There is no need to become Big Brother and collect every morsel of information going. Concentrate on what matters to your business and make sure those priorities are communicated internally as well.
• Train your staff to use and believe in your IT systems. CRM solutions don't work if people do not use them consistently and regularly.
• Track now, analyse tomorrow - you may not have the budgets or resource to fully analyse your contacts and clients behaviour right now but one day you will. You can't work with what doesn't exist so insist on logging crucial data early. Just think of the critical touch points and store it in a database for future reporting when you have built up enough data to make the resulting information worthwhile.
• You can look smart with personalisation and segmentation but you can also look really stupid! When you begin to understand your audience better you can increase your effectiveness hugely by tailoring your message more to their needs. But assume too much and get it wrong and you are basically communicating the message, "We don't understand you."
• No dead ends - Great news, they converted and clicked on a link, signed up to your list or purchased something. Big tick in a big box. But what next? Never leave a contact with nowhere to go next. They will decide when the story ends.
• Be respectful - Let the contact opt out at any time or change their preferred method of communication and make sure all systems are updated to reflect that. For everything you can get right with CRM I would honestly say it's better to do nothing at all than rush in and get it wrong. Simply think to yourself, "If I were you, would I want to hear this?"
• Don't over complicate your strategy - I have seen clients get very excited about the possibilities of effective CRM. However they often make the mistake of taking on too much. My mantra is to keep it simple, understand it fully, give it time and then incrementally build. This is a continual conversation with your contacts so there is no need to throw everything at them all at once. The chances are they will be as overwhelmed by it as you are.

I hope this has been useful. I have kept this blog pretty simple and of course there is much more to CRM than what I have written here. However, before committing wholly to digital marketing I was a CRM Integration Consultant working in the mobile sector for clients such as Vodafone and Three. Even when we worked on massive systems and implementations the principles I have outlined above were still at the forefront of our thinking.

I often get asked 'what makes a website design great?' So I thought I would put together what I feel are the 3 most important steps.

Step 1: Know your audience
Step 2: Know your audience
Step 3: Know your audience

This may sounds rather repetitive; however every design decision must come back to what your audience wants. So how do you get to know your audience?

1. Define Your Audience
   I have lost count of the number of times a client has returned a creative brief to us with the audience section filled out with “equal split male & female, Aged 8 – 80”. That’s basically everyone except the family pet.
   
   Obviously, from a communications point of view this isn’t very useful. You talk to an 8 year old girl, very differently to her 80 year old grandfather. What we do here at codegent is try to break down this age demographic by looking at the reasons they will come to the site; the 8 year old needs help with her homework and her grandfather is part of a lobby group looking for information.
2. Audience Interviews
   This step is too often forgotten in the design process; however nothing clears out the assumptions of a designer faster than a 5 minute chat with their audience. Ideally this is best done with a large sample size of random members of the target market but, as we all know, budget constraints don’t always make this possible. When this isn’t possible, we always make sure that we chat to at least a couple of people that fall into our target audience. It is an essential sanity check for all of our thinking.
3. Research
   Once we know who will be coming to the site, we will go out and find out everything we can about them. How much time they spend at a computer, which sites they visit every day, what sort of things are they comfortable doing online. All of these questions (and many more) help us build up a profile of the target audience. It is from this profile that we are able to establish the most effective visual language with which to communicate with them.

Once we have gathered all of this information and come to our conclusions, we present this back to our clients, as this will be the reference point we are going to justify all of our decisions back to when we are working on the art direction & information structure of the work being produced. All of this “design work” has to be done before we can power up photoshop and get stuck into the visual phase.

Over the past few months codegent has been invited to speak at several conferences to share our thoughts on the future of the digital landscape and insights into modern marketing strategies.

In September our creative director, Matt Jukes, spoke at the ad:tech interactive advertising and technology conference in Olympia on the subject of Augmented Reality and the potential uses and directions for the technology in the future. The discussion spanned the principles of how it works, some well executed commercial case studies (such as the excellent Glasses Direct application demo below) and then hypothesised about how we can take Augmented Reality and fuse it with the latest advances in video and mobile GPS to create innovative new apps such as interactive tour guides. Incidentally this is something we are currently exploring with our latest client, the Hoxton Hotel, so watch this space for more updates!

Meanwhile, co-founder David Hart has been busy on the Tepilo Tour talking alongside our partner, Sarah Beeny, about the strategy behind the successful launch of the business and how it utilised social media platforms to spread the word and achieve initial critical mass - a massive issue for all new start-ups trying to get themselves heard amongst all the noise. The presentations were at the Growing Your Own Business conference in Birmingham NEC and the Social Media '09 event which was closer to home in central London.

We are passionate about the work we do and the medium of the internet. Having the opportunity to present our ideas and discuss our thoughts with others in this way is a real privilege of the job and something we hope to be doing a lot more of soon.