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Shhh Sleep

Posted by Mark McDermott on 25 January 2006 at 02:59 PM
Categories: Site Launches
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Shhh Sleep

Round about this time of year, there's nothing nicer than curling up in front of the fire with a lovely mug of Horlicks before heading off to bed.

GSK are so confident of the relaxing nature of their beverages that they have produced a campaign called the Sleep Challenge. Working with Billington Cartmell, we were contracted to create a beautiful flash-based interactive microsite that supported the promotion.

The site allows users to find out more about the products available, request a free sample and recruit their friends to the Sleep Challenge. As well as supporting the above-the-line campaign, the site is also providing feedback on user interests: traditionally a challenge for FMCG brands.

flash, clients, Site Launch, GSK
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