I chaired a round table at the IDBG Marketing Directors Strategy Meeting last week on the subject of corporate blogging. There were two key things that we wanted to look at: 1. How should brands approach the subject of blogging? Should they even be blogging in the first place? 2. ... more
Last time, we looked at how the Social Media omnipresence is changing consumers' behaviour and concluded that marketers need to change their mindset and techniques to shift from traditional marketing to more of a conversation: a real dialogue with their audience. It seems to us that m ... more
David has sold my beloved fruit machine on e-bay for £10.50 "to make more room in the office" for our new joiners, he might have a point. But! Matt and I nearly killed ourselves carrying that thing up the stairs! And in doing so we bonded with 'fruity' in a special way. ... more
Every day we use something called Social Media. Social networks like Facebook, Myspace or Linkedin are really pervasive in our life and we use them either for professional or friendship networking, events planning, pictures sharing, comments or chatting... We spend so much time sitting in ... more