codegent is a full service web development new media agency, based in clapham, london, uk, that delivers well-designed content managed sites, microsites and flash games supported by robust technology and integrated marketing solutions including search engine optimisation, pay-per-click and html email.

The Future of Web Services

Posted by Matt Jukes on 29 May 2008 at 11:34 AM
Categories: Musings, Online Innovation
Matt Jukes
Matt Jukes
Creative Director
BLOG: The Future of Web Services

We love music here at codegent, there is always something playing through the speakers, and usually quite a mixed bag. ( unless Mark is in charge of the tunes :) )

So when we came across the Muxtape, we were very excited. Inspired by the mixtapes of our youth this is service where you can select 12 songs, upload them, and then share your mix with your friends. Or you can flip through the mixes others have put together. It’s a great way to discover new music, in a random way.

But it is this random approach which got in the way of the service stepping out of it niche music-nazi audience. Enter the Audience.

Members of the community have developed a serices of tools to make Muxtape so much better. MuxFind and MuxSeek have are search engines that allow you to search through all of the mixtapes available. This is the community taking something which is great, and making it better. This is the community taking control of their services, and making it what they want it to be. A similar revolution has gone on around Twitter. Companies such as TweetScan and Twhirl have developed their own businesses and services around the Twitter Tool.

This is what Web 2.0 is really about. And this is why this is why we love this thing called the internet so much.

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Codegent judges the BAFTAs

Posted by Jenny Carpenter on 20 May 2008 at 10:34 AM
Categories: Codegent News
Jenny Carpenter
Jenny Carpenter
Project Manager
BLOG: Codegent judges the BAFTAs

We had to keep our mouths shut until after the event, but our very own David Hart was among the illustrious panel of judges for this year's British Academy of Film and Television Awards. David sat on the "Interactive Innovation - Service/Platform" category.

Whilst the calibre of the entries was really high, we're delighted that the BBC iPlayer picked up the award on the night.

Congratulations to Tony Ageh, Anthony Rose and Ian Hunter (pictured above).

BAFTA Televison Craft Winners 2008

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What to do with $10m of Google's Money.

Posted by Matt Jukes on 19 May 2008 at 12:18 PM
Categories: Online Innovation
Matt Jukes
Matt Jukes
Creative Director
BLOG: What to do with $10m of Google's Money.

It is with interest which we have been watching Google’s Android Application competition. This is the $10m competition to develop applications for Google’s Android mobile platform. The 50 semi-finalists were announced today, and although a lot of the applications are shrouded in secrecy, a strong theme seems to be developing. The majority of applications seem to be based around Social Location tools, or Security applications.

For more about the semi finalists information have a look at this site.

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Codegent is 4!

Posted by Mark McDermott on 1 May 2008 at 03:21 PM
Categories: Codegent News
Mark McDermott
Mark McDermott
Co-Founder
BLOG: codegent is 4!

It hardly seems any time at all since we were toasting our third birthday but another year has past.

Business folklore suggests that 3 solvent years proves you have a viable model and a market for what you do. Beyond that its all about what impact you make on your industry.

With that in mind, our objectives over the last year were to continue to strengthen the team with some senior hires, build our own brand and work with ambitious clients who want to push the boundaries in their online campaigns. It is all part of our ultimate ambition to become an aspirational agency.

It's a tough goal and we will keep on working towards that but picking up quality hires like Matt (creative director), Jenny (project manager) and Aidan (web dev guru) to name a few, add a lot to our constantly improving team. Clients such as the V&A, Skechers, O2, BBC, CBS Outdoor and Cartoon Network certainly help the portfolio section stand out as well. Sadly we can't even mention a few of our other biggies :(

Codegent also seems to be getting loads of press which has been a fantastic boost to HR and new biz. It's funny as I don't think any of us are exactly PR darlings, but long may it continue!

So anyway, an enormous thank you must go out to all of our great clients, friends in the industry (Susie at NMA - you're a star!) and of course, our wonderful staff.

Better get back to work now, we have even bigger plans for year 5 :)

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