codegent is a full service web development new media agency, based in clapham, london, uk, that delivers well-designed content managed sites, microsites and flash games supported by robust technology and integrated marketing solutions including search engine optimisation, pay-per-click and html email.

Third Thursday - August News

Posted by Mark McDermott on 19 August 2011 at 12:17 AM
Categories: Office Banter, Codegent News, Site Launches, Online Innovation, Web Apps
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Third Thursday - August News

It's the Third Thursday of the month and we are both in the office!

A focus group for our Clever Kids iPad Puzzle Game
A focus group for our Clever Kids iPad Puzzle Game

Other links referenced...

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Going responsive for Learn Apps

Posted by Maxime Boulin on 18 August 2011 at 11:53 PM
Categories: Online Innovation, Codegent College
Maxime Boulin
Maxime Boulin
Head of Mobile
BLOG: Going responsive for Learn Apps

The way we browse the Web has changed. People no longer only use desktops or laptop computers: they consume the Web through a multitude of mobile devices, sporting all kinds of screen shapes and resolutions.

The traditional fixed-width layout doesn't really cut it anymore. People expect to be able to view sites on their phones just like they do on their desktop computer. Sites need to adapt to these different browsers and screen resolutions. But what's the right way to do it?

The common response has been for sites to provide a mobile version as a nice little "extra". That's good, but it doesn't always mean the site will display nicely on an iPad or non-iOS mobile devices. This also often means developers will have to maintain two distinct websites, with their own sets of content.

Unfortunately, this doesn't scale well, and it restricts access to the content to only a few selected devices.

The better way to do it is with what we call Responsive Web Design.

The idea behind Responsive Web Design is that the websites' layout and design should adapt to fit any device that chooses to display it.

As Ethan Marcotte explains, "Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience. We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them."

This is why last week, codegent released a revamped, responsive and mobile-friendly website for our Learn Apps. The site is still a work in progress (there's a few things that need to be ironed out), but we think it's good enough to take a little tour today!

Learn Apps Homepage on a Desktop browser

Learn Apps homepage as seen on a desktop browser

Learn Apps Homepage on a Mobile resolutions

The homepage adapting to smaller resolutions

Here's the effect in video

Learn Thai in various resolutions

The Learn Thai page adapting to various resolutions

Some small details that make the difference:

  • One website "code", working on a wide range of desktop as well as mobile browsers (including Safari Mobile, Firefox Mobile, Opera Mobile and Opera Mini)
  • The header "Our Apps" dropdown is automatically replaced by a Select dropdown for ease of use on mobile devices (ie. works with touch screens devices as well as non-touch screens devices).
  • The iPhone and iPod will see an iPhone 4 capture of the apps, while Android handsets should see captures from a Nexus S
  • The Contact form uses the JavaScript library called "Chosen" to make it easier for users to find and select apps/devices, by replacing the default Select dropdown with a custom dropdown with auto-complete search (on desktop browsers)

We invite you to go through the website yourself: www.codegent.com/learnapps and have a play!

We are quite pleased with the results so far, and are thrilled to offer more "responsiveness" in future projects! Let us know what you think in the comments.

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What really grinds my gears

Posted by Nicola Copsey on 18 August 2011 at 12:49 PM
Categories: Grinds My Gears
Nicola Copsey
Nicola Copsey
Project Manager
BLOG: What really grinds my gears

Welcome to 'what really grinds my gears' - a corner of the Codegent blog to vent about the things that are getting under our skin. Lately for me, a digital Project Manager here at Codegent, it has to be mobile sites, or probably the lack of suitably designed mobile sites.

With more users switching to using the internet on the move, it's now even more important for websites to have a suitable mobile version which can easily be accessed by mobile handsets. We’re not just talking about having a mobile site suitable for iPhone and iPad users. Apps have become a crucial accessory to the Smartphone user. 

The experience for the mobile user should be quick, and smooth. Allowing them to access the content they’re trying to get to without blocking them with functionality limitations, such as “this site requires Flash to access this content” and “sorry, this content isn’t available for your device”. Like every other mobile user, when I am out and about, I need to check my e-mail, reply to messages, and check out a street address on a map. All of these things you can easily do nowadays on mobile sites, except for maybe the mobile maps (you still need an App for that). 

Mobile sites should be friendly for all mobile users. Not everyone is using an app-friendly handset. Remember not to alienate your customers and audience by not considering their needs. We understand you can’t give a user full functionality on a simple mobile version of your site, but give them the crucial elements they need to use your site. 

Bearing that in mind, here are my top tips you should consider when designing a mobile version of your website:

1) Prioritise your content. 
Mobile sites usually include only the most crucial information, including time- and location-specific functions and features. 

2) Keep the graphics light on your mobile site. 
Images take time to download, and when you’re mobile, time is money, quite literally in data fees from your provider!

3) Navigation
Let your user get from A to B and back to A again with a simple navigation. Research shows that vertical navigation works best on mobile sites, with over 90% of sites using a vertical navigation instead of horizontal.

Give me the information I need in a quick and timely fashion, keeping me on time and not wound up by error messages. And that is what will keep me from grinding my gears!

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Should social media be banned during riots?

Posted by David Hart on 17 August 2011 at 11:32 AM
Categories: It's a Random World, Musings
David Hart
David Hart
Co-Founder
BLOG: Should social media be banned during riots?

Wow. Only a few months ago, Karine wrote an article about how for the first time social media had allowed people a taste of freedom during recent uprisings in places like Egypt and Libya. 

And here we are wondering whether social media is a menace as it appeared to be so central to the recent riots and looting in the UK. As David Cameron told the Commons:

“When people are using social media for violence we need to stop them”

As we all know, Twitter and Blackberry Messaging appears to have been widely used to organise and even incite groups of rioters firstly in London and then further afield to other cities in the UK. With this in mind, should the authorities somehow shut down access to these services if a similar thing happened again?

Is it practically possible to shut down ‘social media’?
Yes and no. In the UK it would be disastrous for the government to completely shut down all internet traffic because so much business now relies on it and frankly it would be ridiculous. So they would have to lean on ISPs and people like RIM who own Blackberry Messenger to block specific sites and applications. 

Is it right to do so?
It’s part of the human condition to want to explain things in a simple way. As designers and information architects, a lot of what we do is about organising content to make it easy for people to assimilate. Nobody has the time or inclination to go through a list of pages to work out which ones they might want to read, instead they rely on visual signposts and grouping of content. 

In explaining why so many (mainly) young people took to the streets, destroyed buildings and helped themselves to other’s property, the same thing applies. It’s variously been concluded that bits of society are simply “sick” or they are just greedy opportunists, or that the corruption shown by politicians has somehow given them a sense that if you can get away with it, then it’s OK. Others have said they were just bored or having a laugh or simply swept up in a tide of excitement fuelled by social media.

It’s all too easy to say that one thing is the problem and so much harder to say in a headline or a soundbite that lots of combinations of factors may have been at play. Which is partly why I think that shutting down “social media” however that is defined, would probably not have the desired effect and sets a dangerous precedent.

Put it this way, people have been rioting way before social media was invented. In 1985, during the Broadwater riots that culminated in a policeman being hacked to death, there was no pre-digital equivalent of Twitter that galvanized people into action. Social media may make the process easier and faster to disseminate, but it’s people, not technology, that starts riots.

And who is to say what constitutes civil disobedience.? Isn’t one man’s demonstration another man’s riot? The student marches earlier this year and the public sector workers one more recently, were by and large peaceful. But when one moron starts swinging from the Cenotaph or another lobs a fire extinguisher from a roof, should that trigger an instant shut-down of social media?

There’s another thing, too that goes back to the unrest in Egypt and Libya. When protestors were using social media to communicate with people, we in the democratic West were shaking our heads in horror that any government would be so scared of the will of the people that they would be prepared to shut down their right to communicate with each other online. We start shutting down social media in the UK, for whatever justification, we lose that moral high ground.

From the printing press to the internet, every time any advancement in communications is invented, the people tasked with ruling us get twitchy. They feel the need to control and restrict it. But I don’t think it’s down to the people we elect to decide how or with whom we communicate. Of course this makes things harder for the authorities, but so it should be: having the freedoms we enjoy have been hard-won and we shouldn’t give anyone who wants to take them from us an easy ride.

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Building Trust Online - Airbnb User Safety

Posted by Mark McDermott on 4 August 2011 at 09:38 PM
Categories: Codegent News, Online Innovation, Web Apps, Snapper
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Building Trust Online - How we helped Airbnb improve user safety

Is user verification an essential part of your business?

Many websites rely on their users' identity to be verified in order to create trust, especially when it comes to the exchange of money or even to ensure physical safety.

If you follow any of the major tech blogs you will have heard about the nightmares that Airbnb, the highly valued online marketplace for peer-to-peer travelling, have had recently. Airbnb enables people to earn money by renting out extra space, and offers travellers a viable alternative to hotels and hostels. However, after one blogger’s flat in San Francisco was ransacked by a “guest” concerns over safety and security were raised by the community.

Webcam SnapperAirbnb have rapidly added a load of new security features to their platform, including our very own Webcam Snapper app to help validate user identity.

Snapper is just one ingredient though so I thought it would be interesting to list the forms of verification they are using to build up a comprehensive user trust profile.

  1. Webcam Photos
    This is ideal for helping you build trust that your users are who they say they are. A webcam photo taken whilst the user is logged into their account is far more likely to be authentic. Photos can also be date stamped and you can also request the user holds up an ID cards, driving licenses or passport to add further proof.
     
  2. Validating a Phone Number
    Entering your mobile number and being sent a code automatically via SMS to input is pretty simple but very effective. Of course not all mobile numbers lead to trackable contracted folks but having a verified contact number is helpful.
     
  3. Connecting your Social Network Profiles
    Over the past couple of years we have seen the rise of social logins where users can create accounts on websites and apps by authorising facebook, Google, Twitter, LinkedIn etc. to act on their behalf. Originally this was designed for convenience and end user security. However this use case is all about extending the digital footprint of a person for trust verification purposes. LinkedIn is an especially interesting use case here as an account on this platform very much places the user profile in a real life context.
     
  4. User on User Reviews
    The power of comments from total strangers has meant big business for the likes of Amazon, Apple, eBay and Trip Advisor and this is no different. Over time the web has built up a degree of community, camaraderie and social responsibility amongst total strangers with a unified goal. The principle being that if we collectively share our thoughts and experiences we can all benefit from better products and services, as well as avoiding disasters!
     

Taken one by one none of the above (sadly even Snapper) can realistically say they crack the issue of online trust. However as a collective they build a compelling picture of a person that would be very hard to fake. Dodgy users are clearly not going to try and follow these steps which will weed them out as potential people to avoid.

In that regard Airbnb can say with some conviction that home owners enter into deals at their own risk. The vast majority of good apples won’t have any issues with that.

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Recent Posts
Facebook App Center, late to the mobile party?17 May 2012 at 12:25 PM
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