Everything’s changing and I don’t feel the same. When Codegent started, 9 years ago, our life seemed so much simpler: someone needed a website, we knew how to make one and they didn’t so they paid us to do it for them. But so much has happened in the interim: social media, the unprecedented g ... more
This week the Office of Fair Trading (OFT) vowed to scrutinize mobile apps to see if games put unfair pressure on children to pay for additional content. The BBC came to our studio to interview us for BBC News about what we felt the issues were and what could be done about it. Inevitably, they were ... more
Last Friday I had four meetings: 9am in Reading, 10am in Holborn, 11.30 in Manchester and then back down to London for a 2pm in Victoria. I also managed to go for an early morning run and be around to let the electrician in and pick my son up from nursery. After my meetings I wrote a proposal which ... more
In our work with the BBC and CBeebies in particular and the development of the successful Kizzu series of children’s apps, we’ve picked up a number of interesting insights into designing digital products for pre-school children. We’ve covered a few of them here. Children are people. It may s ... more
I want to discuss whether user experience (UX) should be baked into the brains of every hire you make or if it merits being totally separated out within the agency. It is really interesting looking through various blog posts that debate the subject and I realised there were so many views of what a ... more
It’s that time again where we share our digital predictions for the coming year. It looks like we did a pretty good job with our predictions for 2012. You can refresh your memory here: Now, let’s take a look at what 2013 has in store... Content marketing The practice of producing marketing th ... more
As I write this we’re approaching the two year mark since Microsoft launched Windows phone 7. Since that time it’s not taken over the mobile market but it also hasn’t been an abject failure. Microsoft are hesitant to release figures but reputable market analysts put the percentage of Smartphon ... more
Simple is good. Simple lets you see the wood for the trees. When you try to do one thing well, rather than several things as well as you can, the outcome will always be better. If all you had to do today was paint your front door, what a great looking front door it would be. You wouldn't cut corner ... more
The Olympics has proven many things to the world: that the Brits could actually organise a piss up in a brewery, that every athlete should have a trademark celebration pose and that Boris Johnson can in fact dance! But most importantly to us it’s proven that digital years are a bit like dog years. ... more
Another look at the frustrations of working in an agency, in London, in 2012. And this month, we couldn’t really let it go without having a bit of a moan about the Olympics.I’m not moaning about the actual Olympics itself. I mean, being in a city where on one day you can have a marathon, a tenni ... more