A few months ago Bitcoin was just one of these internet phenomena exclusively used by tech-savvy libertarians. Today, everyone has at least heard of it in the news. Bitcoin has come to mainstream attention after its boost in value and the financial crisis in Cyprus. Here we clarify what the fuss is ... more
The web seems to be all about social media these days. Since the introduction of Facebook, Twitter & Co in the mid 2000s we tend to use the term “social networks” as a synonym for the social web. But if you think about it, that’s not the whole truth. There are other channels that make the ... more
At the end of January Twitter introduced a new video service called Vine - a mobile app (currently iOS only) that let's users create 6 second looping video clips on their mobile and share them on social networks, predominantly on Twitter as you might expect! Brands such as Gap, GE and Urban Outfitte ... more
It’s that time again where we share our digital predictions for the coming year. It looks like we did a pretty good job with our predictions for 2012. You can refresh your memory here: Now, let’s take a look at what 2013 has in store... Content marketing The practice of producing marketing th ... more
In the past few years we have witnessed a new trend in content marketing as brands move away from traditional broadcast advertising to leverage a more social, engaging way to connect with consumers. Content marketing is based on the idea of creating, curating and most importantly, publishing and sh ... more
The release of iOS 6 came bundled with a very different looking App Store. This has shifted the goal posts a bit on App discovery. Ryan Merket of InMobi produced a superb presentation on this subject and also included some very useful marketing tactics for app store search optimisation. In this blog ... more
Back in the summer, a few hardy Codegent souls huddled on the platform of Euston station at 7.00am waiting for a train to take us to the BBC in Manchester to take part in BBC's Connected Studio event.The idea was to amass the good and the great of the digital industry and spend a day trying to work ... more
The majority of purchases still take place offline (9 out of 10) but of those 40% of consumers prefer to ROPO - research online, purchase offline.The last 5 years have seen a huge surge in online sales and it is now believed to generate £5 trillion per annum. With that level of growth no wonder we ... more
The Olympics has proven many things to the world: that the Brits could actually organise a piss up in a brewery, that every athlete should have a trademark celebration pose and that Boris Johnson can in fact dance! But most importantly to us it’s proven that digital years are a bit like dog years. ... more
A recent study in the US found that 52% of American adults now watch television accompanied by their mobile phone. The so called 'Second Screen'.A few key findings:38% of mobile owners used their phone to keep themselves occupied during commercials or breaks in something they were watching22% of mob ... more