It's the Third Thursday of the month! Some new launches and an award nomination in this month's fix. Links referenced: Microsoft and Qantas Campaign - Tour with the British & Irish Lions Oval Space Tickets System The Radioplayer Platform The future for Digital Agencies? We've been shortlisted ... more
Just over a year ago we released our first app into the App Store and Android Market under our own brand. Since then we have released many more and at one year we can report downloads of 2,114,510 with roughly 5% conversion on iOS and 2% conversion on Android. We’ve also seen month on month g ... more
Since the global economy tanked in 2008 things have been pretty gloomy for most of us. Inflation is soaring, unemployment is high, credit has all but vanished and the debt-laden government is cutting at a faster rate than happy hour in Sweeney Todd’s. Not great. However in an effort to tr ... more
The number of people using social platforms as a source of information is constantly increasing and search engines are understandably trying to keep up with this trend and benefit from it. Google knows that if they finally get their social strategy right they will become an integrated search an ... more
Three months into the light-hearted rant that really grinds the gears of the people here at Codegent. This month: time. The reason time really grinds my gears is that there is never enough of it when you need it. Take this article, I thought someone else was writing it and it turns out th ... more
Murdoch was right claiming that the iPad was going to be a "game changer": it's been dominating the "tablets" market ever since its release in 2010 (From the second quarter to the third quarter 2010, the overall media tablet market grew 45% percent and has been driven &q ... more
Understanding what your competitors are doing on the web and what they are offering to customers is crucial information for your business. It enables you to stay ahead of the game (or at the very least keep up). We are often asked to do this research on behalf of our clients and these are some ... more
Over the past few months codegent has been invited to speak at several conferences to share our thoughts on the future of the digital landscape and insights into modern marketing strategies. In September our creative director, Matt Jukes, spoke at the ad:tech interactive advertising ... more
Well... actually a Vice Chair. At the BIMA (British Interactive Media Association) AGM last week, David was successfully elected to Vice Chair and will serve with Justin Cooke as Chair. Justin is Managing Director of agency, Fortune Cookie. The executive committee saw 9 new members joining the ... more
Is that a Jeroboam of champagne in your pocket or are you just pleased to see us?!! Last night codegent scooped the FITC Award for Motion Graphics for our work with 40|30 at The Gherkin. We beat off some really strong competition to win this award as we were short-listed ... more