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Up Everyone's Street

Posted by Mark McDermott on 30 January 2009 at 07:45 PM
Categories: Site Launches
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Up Everyone's Street

We have just launched our latest CBS Outdoor campaign promoting Bus advertising. You have probably seen promotional adverts for it driving around!

The 2009 Creative Challenge runs until July and features a different creative agency every two weeks. Each agency showcases their best work on some actual buses, in Campaign Magazine and our site. Users can review and vote on the designs and influence which pieces will feature in the "Grand Prix" final, where the winner will then be selected.

This campaign is the latest in a series promoting the benefits of bus advertising that we have worked on for CBS Outdoor and so far the results have been really encouraging with some great ROI for the client.

We are also busily working on a large international project for CBS Outdoor's main website so look out for that when we launch in the Spring.

Up Everyone's Street »

innovation, awards, digital industry, outdoor advertising, engagement, digital advertising, CBS Outdoor, Up everyone's street, advertising, marketing, return on investment, Campaign Magazine, user engagment
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Talk to the Town!

Posted by Mark McDermott on 5 September 2008 at 02:25 PM
Categories: Site Launches
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Talk to the Town!

This week we have launched our microsite promoting Bus Superside advertising for CBS Outdoor. The concept is pretty simple, whack whatever the hell you like on the side of a big ol' London double-decker and send it to all and sundry! The highest rated advert will feature as a Superside on a REAL BUS... the stitch up potential is immense!

Your "artwork" integrates with a real video of a bus rolling down Camden High Street so its quite a shock when you first see it. I can say that with authority after Jenny prepared this delightful number above for me (note to all: do not take her on at pool when there is a wager in the air!)

So far we have had a (possibly not entirely genuine) marriage proposal, a request to find Trevor Eve look-a-little-likies (Shoestring was class!) and a memo from the boss...

Check it out - www.talktothetown.co.uk

innovation, UGC, outdoor advertising, CBS Outdoor, advertising, marketing, Talk to the Town, user experience media, digital media
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