A recent project we have been working on here at Codegent has required us to design a new e-commerce site. Whilst working through the wire-framing / design process it got me thinking about whether there was a perfect checkout design and how the experience changes depending on what you are selling. ... more

There are many misconceptions associated with landing pages - they can be accused of being old fashioned and ineffective. This isn’t true. Designed and constructed correctly a landing page can become one of your most effective marketing tools. A landing page should be treated with the same surgica ... more

I have just got back from my second South by South West Interactive conference and now the jet lag and hangover have passed I am reflecting on what I did and didn’t learn from the experience. SXSW (as it is commonly abbreviated to) has grown rapidly over the last five years to becom ... more

Have you got bored of saying Happy New Year in emails yet? This may well be the last new year related article you read so I will try and make it a good one. 2011 was another bumper year for digital but like IE6, that's dead now. What does 2012 have in store? Social Commerce Conve ... more

Back in April I wrote a blog post about the then impending Times Paywall, pontificating on the approach that Murdoch has taken and whether I thought it would work or not. A couple of months have passed since the paywall went up so I thought I would stick my nose in again to see how things are s ... more

We are 6 years old now and in that time people have come and gone but in all of the hires we have made there has been one consistent pattern; we have found our best staff through our own networks - i.e. all of you. To acknowledge that fact we have launched a referral scheme, which means t ... more

Congratulations! You have just convinced a potential customer to click through from your HTML Email, Google Ad, Banner, Social Network message (the list goes on) you have their attention and they are ready to read, buy or subscribe. So where next? Sadly in many cases marketers are happy t ... more

There should be no need to introduce you to Google Analytics, the most widely used web analytics application. The tool is powerful and FREE so it isn't hard to see why it is so popular. However, only a small percentage of users fully harness it's potential. Google is constantly re ... more

I was reading Vikki Chowney’s blog on Reputation Online about the Mobile World Congress (MWC) and she made a really good point. She was speaking specifically about how all the shouting going on at this event makes it hard to find the best information. And MWC isn’t, of co ... more

2010 is certainly not the first to be touted as the ‘Year of the Mobile Web’ but with the recent launch of the Nexus One and the likely war that will be waged between Google and Apple, it may be the first to actually go some way towards fulfilling its billing. Currently, 1 in ... more