codegent is a full service web development new media agency, based in clapham, london, uk, that delivers well-designed content managed sites, microsites and flash games supported by robust technology and integrated marketing solutions including search engine optimisation, pay-per-click and html email.

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Talk to the Town!

Posted by Mark McDermott on 5 September 2008 at 02:25 PM
Categories: Site Launches
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Talk to the Town!

This week we have launched our microsite promoting Bus Superside advertising for CBS Outdoor. The concept is pretty simple, whack whatever the hell you like on the side of a big ol' London double-decker and send it to all and sundry! The highest rated advert will feature as a Superside on a REAL BUS... the stitch up potential is immense!

Your "artwork" integrates with a real video of a bus rolling down Camden High Street so its quite a shock when you first see it. I can say that with authority after Jenny prepared this delightful number above for me (note to all: do not take her on at pool when there is a wager in the air!)

So far we have had a (possibly not entirely genuine) marriage proposal, a request to find Trevor Eve look-a-little-likies (Shoestring was class!) and a memo from the boss...

Check it out - www.talktothetown.co.uk

innovation, UGC, outdoor advertising, CBS Outdoor, advertising, marketing, Talk to the Town, user experience media, digital media
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David elected to BIMA executive

Posted by Mark McDermott on 2 June 2008 at 09:57 PM
Categories: Codegent News
Mark McDermott
Mark McDermott
Co-Founder
BLOG: David elected to BIMA executive

The digital industry's professional body, BIMA (British Interactive Media Association) held its AGM last week and elected none other than Codegent's David Hart to its Executive Committee.

BIMA strives to develop an internationally competitive new media industry in Britain. David is keen to foster more collaboration within the industry to encourage best practice as well as looking at ways to help smaller, growing companies in the sector.

www.bima.co.uk

BIMA, David Hart, digital innovation, digital media, New Media Industry
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Wii bit of flash

Posted by Matt Jukes on 4 January 2008 at 12:10 PM
Categories: Online Innovation
Matt Jukes
Matt Jukes
Creative Director

With Wii's in lounge rooms across the world connected to the web, a whole new platform has appeared, not only are people surfing the web through their tv, but by using the Wii camera and remote, they are interacting with the content in a new way.

Cynergy Labs is working on some cool technology! This system uses the Wiimote as a camera, to interface with Flash, which uses the users fingers to determine what the user wants to do. What I love about this is that it uses Flash which and doesn't rely on you buying new equipment, like Microsoft’s "Surface"

I think it's only a matter of time before applications like this pepper the World Wide Web. I believe that before too long this technology being built into laptops and other computer system in the near future to be used at an additional input device,

digital innovation, digital industry, digital media, Wii
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