It seemed like 2009 was a Social Media land grab of contacts and connections. Hopefully you are all building your brand presence and conversing regularly and honestly with your new found audiences. (If not please give us a shout!) I think that one danger with embarking on an extensive Soc ... more
Have you ever seen an ad on the tube and continued to think about it once you've got out of the station? What is it that is likely to make you carry on thinking about an advert? And are we more likely to retain the message if we've been exposed to it longer? We've just crea ... more
"It is not that the internet is a particularly recent invention. It has even had its very own economic crisis. So why are companies still struggling to engage with it? Of course, every company worth its salt has a website, not least those who have sent their executives to the Worl ... more
We have just launched our latest CBS Outdoor campaign promoting Bus advertising. You have probably seen promotional adverts for it driving around! The 2009 Creative Challenge runs until July and features a different creative agency every two weeks. Each agency showcases their best work on ... more
