Source: Tecmark The time for waiting is over Back in September 2009, when mobile was being heralded as the next big thing, the amount of web traffic that actually came from a mobile was still only a measly 0,02%. Most of us thought, let’s just wait and see. By Sep ... more

When I was a kid, growing up in the 70s, I had a comic book and in one of the stories the main character had traveled to the distant future (1999) where everyone flew around using jet-packs. All his meals were delivered in pill form, but tasted of roast beef and Yorkshire pudding and the menial ... more

In the past few years, one of the biggest areas of change for the Web has been the amount of Internet users who are accessing websites via their mobile devices. You are probably aware of the facts: today, 71% of smartphone owners are browsing the Internet (88% of iPhone users do, 92% for Androi ... more

The most exciting election in years finally came to an end this month. I didn't hear about our new Prime Minister on the radio, TV or the morning papers, I first heard the news, via a tweet. This seemed to be a fitting way to find out about the outcome of Britian's first Social Media Election. ... more

Congratulations! You have just convinced a potential customer to click through from your HTML Email, Google Ad, Banner, Social Network message (the list goes on) you have their attention and they are ready to read, buy or subscribe. So where next? Sadly in many cases marketers are happy t ... more

I am very excited to announce a new business venture for codegent in 2010. We have partitioned the agency, focusing a small team of developers in our Bangkok office on building web applications. Our ambition is to launch around four apps this year with a target audience of Entrepreneurs, ... more

Social media is a hot topic for most businesses. Everyone is talking about it and many companies have now created Facebook Fan pages, joined Twitter and started a blog. Some companies are doing better than others...   This is part 1 in a series of article ... more

We have just launched our latest CBS Outdoor campaign promoting Bus advertising. You have probably seen promotional adverts for it driving around! The 2009 Creative Challenge runs until July and features a different creative agency every two weeks. Each agency showcases their best work on ... more

Last time, we looked at how the Social Media omnipresence is changing consumers' behaviour and concluded that marketers need to change their mindset and techniques to shift from traditional marketing to more of a conversation: a real dialogue with their audience. It seems to us that m ... more

This week we have launched our microsite promoting Bus Superside advertising for CBS Outdoor. The concept is pretty simple, whack whatever the hell you like on the side of a big ol' London double-decker and send it to all and sundry! The highest rated advert will feature as a Superside on a ... more