Back in April I wrote a blog post about the then impending Times Paywall, pontificating on the approach that Murdoch has taken and whether I thought it would work or not. A couple of months have passed since the paywall went up so I thought I would stick my nose in again to see how things are s ... more
The action packed second video instalment of codegent news for our monthly newsletter Third Thursday. Let us know what you think! The team do some Circus Skills training! Other links referenced... Our new HR referral scheme - Help us hire, get Cash! St ... more
Congratulations! You have just convinced a potential customer to click through from your HTML Email, Google Ad, Banner, Social Network message (the list goes on) you have their attention and they are ready to read, buy or subscribe. So where next? Sadly in many cases marketers are happy t ... more
Newspaper owners across the land must have been breathing a sigh of relief when Rupert Murdoch stuck his head over the parapet and declared that he was no longer prepared to give his company's journalistic content away for free. Finally someone was standing up and saying what the vast majority ... more
Self-made man Max Clifford, appears on Enterpreneur TV, speaking about launching the Beatles, Gerald Ratner, Engelbert Humperdinck and the British Media. He talks about investing in PR, our culture change towards stars, how to crisis manage and how to change public perception. A really gr ... more
Last time, we looked at how the Social Media omnipresence is changing consumers' behaviour and concluded that marketers need to change their mindset and techniques to shift from traditional marketing to more of a conversation: a real dialogue with their audience. It seems to us that m ... more