This week the Office of Fair Trading (OFT) vowed to scrutinize mobile apps to see if games put unfair pressure on children to pay for additional content. The BBC came to our studio to interview us for BBC News about what we felt the issues were and what could be done about it. Inevitably, they were ... more
It's the Third Thursday of the month and the end of the first merged month of Codegent and Thin Martian. Our latest app & my 1st vine! #polefitness bit.ly/polefit vine.co/v/bJJWHZFJwOe— Mark McDermott (@mr_mcd) January 28, 2013 Links referenced: Kinapse launches Skype campaign for MS ... more
In our work with the BBC and CBeebies in particular and the development of the successful Kizzu series of children’s apps, we’ve picked up a number of interesting insights into designing digital products for pre-school children. We’ve covered a few of them here. Children are people. It may s ... more
It’s that time again where we share our digital predictions for the coming year. It looks like we did a pretty good job with our predictions for 2012. You can refresh your memory here: Now, let’s take a look at what 2013 has in store... Content marketing The practice of producing marketing th ... more
It's the Third Thursday of the month and this month we have a political message from Mr David Hart. Live Social Media at Square Mile Relay Other links referenced:BIMA D-DayLearn Apps ... more
The release of iOS 6 came bundled with a very different looking App Store. This has shifted the goal posts a bit on App discovery. Ryan Merket of InMobi produced a superb presentation on this subject and also included some very useful marketing tactics for app store search optimisation. In this blog ... more
It's the Third Thursday of the month and we are going all Korean.Links ReferencedThe Square Mile Relay - tonight!BBC Connected StudioEnglish Pronunciation for Korean Speakers JiGi's Jigsaw World Journey ... more
As I write this we’re approaching the two year mark since Microsoft launched Windows phone 7. Since that time it’s not taken over the mobile market but it also hasn’t been an abject failure. Microsoft are hesitant to release figures but reputable market analysts put the percentage of Smartphon ... more
Regular readers of our blog will know that the last post of the month is normally Grinds My Gears - a negative rant about something or other. Well we’ve had enough of all the moaning, so from now on we’re going to be sharing with you some little gems from the digital world. Each month a member o ... more
Just over a year ago we released our first app into the App Store and Android Market under our own brand. Since then we have released many more and at one year we can report downloads of 2,114,510 with roughly 5% conversion on iOS and 2% conversion on Android. We’ve also seen month on month g ... more