The majority of purchases still take place offline (9 out of 10) but of those 40% of consumers prefer to ROPO - research online, purchase offline.The last 5 years have seen a huge surge in online sales and it is now believed to generate £5 trillion per annum. With that level of growth no wonder we ... more
The fourth and final part of our summary of the fascinating 175 page report by agency Dare, that takes a look at research from a variety of sources and gives a snapshot of how we, as Britons, behave digitally.This month: bringing it all together: how all the elements we’ve discussed are working to ... more
This month I’m going to be talking about User Journeys: what they are used for and how to do create them. User journeys – what are they? It’s not hard to imagine what a user journey might look like if you hadn’t seen one before. We’re talking about how pe ... more
A couple of weeks ago Steve Jobs died. When he stepped down as CEO of Apple over the Summer it was clear that he was losing his fight with cancer although I don't think anyone expected it to be so quick. There have been some excellent pieces posted by more eloquent writers than I so I ... more
I’m recently new to Codegent but I’ve been working in London for a long time and there’s one thing that really grinds my gears lately. Not involving work, or home, or the digital world but rather all three, that being the bit in between, the journey to work. Now I’ ... more
Some of you may have read about the row in the US about XY.com, a gay teenagers magazine’s website that has filed for bankruptcy. Other than a couple of dollars in the bank, the only asset of note belonging to the failed company is a database of tens of thousands of young men. The argumen ... more
Having a ‘global website’ provides businesses with a tool to take their products / services to a global market with the opportunity for business growth and increased sales. But is it just a case of translating some of the copy or buying as many country specific domain names as possi ... more
It’s not unusual that in a digital agency the producer will say to the designer “ just put in some Latin, and we’ll put the copy into the CMS later”. This got me wondering; by doing this are we relegating a very important part of our messaging to an afterthought in the c ... more
We have just launched a lightweight mobile and smart phone friendly version of our website. codegent.com/mobile This is a classic WAP style site that has been designed to work across the broadest range of mobile devices that still dominate the marketplace. Our focus here has been on ... more
It is with interest which we have been watching Google’s Android Application competition. This is the $10m competition to develop applications for Google’s Android mobile platform. The 50 semi-finalists were announced today, and although a lot of the applications are shrouded in sec ... more