codegent is a full service web development new media agency, based in clapham, london, uk, that delivers well-designed content managed sites, microsites and flash games supported by robust technology and integrated marketing solutions including search engine optimisation, pay-per-click and html email.

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What really grinds my gears

Posted by Mel Thompson on 16 November 2011 at 03:47 PM
Categories: It's a Random World, Musings, Grinds My Gears
Mel Thompson
Mel Thompson
Project Exec
BLOG: What really grinds my gears

Another month and another light-hearted rant in a series that we have called “Grind my gears” after the popular US cartoon, Family Guy.

This month, I will be ranting on about the inconvenience of undelivered parcels, and my frustration of how other companies don’t have the same ‘communication is key’ and ‘get it done’ mantra that we here at Codegent follow.

Working in the creative industry we are familiar with deadlines; my irritation when others don’t seem to understand the importance of these, and having what is needed there and ready to go when it is needed has been bubbling at a high temperature this last fortnight.

The phrase ‘next day delivery’ is being spread thinly across every form of e-commerce, we expect everything to be in our hands instantly. Is this asking too much, or is it just part of our fast paced modern day needs?

Going through any online e-commerce purchase is often a strung out painstaking process. Click to add to basket, go to basket, proceed to checkout, double check that is what you want, proceed, address, address look up, delivery address, payment, pick payment, card details, address of card.

Then near the end, you get that little ray of hope, you can almost see the light at the end of your tunnelled problem, when you read the phrase “next day delivery”. You fork out that extra £5-£10 for that relaxing, reassuring feeling that the product that you have just paid hard earned cash for is going to be at its required location tomorrow.

“aahhhhhh” Time for a cup of tea and a sneaky choccie biscuit.

If only it could go that swimmingly every time. You sit there all day clock watching, imagining your parcel on route, wondering if your parcel is all lonely sat in an abandoned warehouse somewhere, or is just around the corner, in throwing distance. Some companies supply a tracking number for your parcel however, most the time this code does not seem to clear the muddy, confused location of your parcel any more than imagining where it is does.

When my deadline specific parcel did not arrive on its projected day, I called the store that I placed the order with to try and find out where the hell my parcel was. As you can imagine, my irritation and frustration was flowing through my voice box down the phone. I got passed from one person to the next just to ask the simple question – “where the f##k is my parcel?”. After explaining how I paid for next day delivery and it hadn’t arrived, I then asked them to find my nearest store and to have it couriered to me. Regrettably, I received a “computer says no” answer. I don’t appreciate being passed around like a new born baby, being charged a fortune on their phone line just to be back at square one. “arrrghhhhh”

To further my annoyance they then decide to deliver my parcel three days later, when I no longer needed it, and are yet to refund my ‘next day delivery’ payment.

The frustration comes from my own extended efforts of making sure things get done on time, no matter how short the deadline. I and others within the agency, go above and beyond to make sure everything runs to a schedule and clients are equipped with everything they need to attack their digital design problems straight on. It is just unthinkable to set a design delivery date with a client, decide you are not going to give it to them on that date, just sit on it and randomly post it through a few days later to their surprise. When they no longer need it, or have found another form of getting the same product somewhere else. So what gives others the right to do it?

Companies and people need to learn to stick by their word, if you state something will be their next day in black and white, then it should be there. Don’t give me the hope and optimism to think it is possible, for you then to rip it away from me, and turn me into a squabbling toddler who isn’t getting that bike I wanted for Christmas till after Christmas.

I was happy to hear this week that I’m not the only one frustrated by companies delivering habits. MP of Corby and conservative party politician Louise Mensch broadcasted her annoyance with Argos’ lack of delivery service on Twitter and BBC Breakfast on Tuesday 15th November. Her frustration was sound and clear, being told that her delivery had been cancelled and Argos have the right to not tell her. Utterly ridiculous lack of communication with consumers, she Tweeted that Argos “need to add reliability to complete the package, letting customers know is just good business”.

She encouraged her 41,000 followers to rally together and Tweet their delivery hells to the world and companies, GoGirl! Stories included @TaraLouRico who waited home for Virgin Media to arrive on five different delivery occasions, only for it to be cancelled each time without being told. Rightfully so, Virgin Media lost her as a customer and she switched to Sky.

Now, you could be reading this as a one in a million individual who has never had to encounter the irritation of delayed deliveries, thank you for letting me cry on your shoulder, and cleanse my soul. A big shout out to anyone currently reading this while waiting for a delivery, good luck!

Is it so bad for me to want things to run on time and to what was expected? Do I expect too much? Maybe I’m too demanding, but we can't afford to waste a day in modern day society merely walking back and forth up and down the hall way, peeking outside the front door to wait for something to arrive. We have much better, more productive things to do with our day, like writing an article about it, that I must clarify I delivered on time!

All I can say is Good Luck on your delivery quests for the future!

That my friends is what really grinds my gears.

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What really grinds my gears

Posted by David Hart on 18 January 2011 at 11:44 AM
Categories: Musings, Grinds My Gears
David Hart
David Hart
Co-Founder
BLOG: What really grinds my gears

What really grinds my gears #1

We’re starting a new regular section for the newsletter, entitled “What really grinds my gears”. Anyone who watches Family Guy might remember the episode when Peter gets a slot on a news show to rant about nonsensical issues such as the inability to find Droids when you need them or the lack of cars in the 19th Century. Anyway, this is a light-hearted rant about life in a digital agency and beyond.
 
So, first up is over-use of the word ‘entrepreneur’ to describe anyone with a vague idea for a digital business. It sounds so much better to describe yourself as an ‘entrepreneur’ than a guy who had a lame idea whilst drunk with a mate in the pub.
 
“You know what would be really great? An iPhone app that could, like, automatically order you a kebab and deliver it to your home after a night on the tiles. You know, just looks in your diary and works out that you’ll need a kebab at one in the morning and just orders it. You don’t have to do a thing: they can even open your front door and place it on your lap as you slump in front of the TV. We could call it Key-bab.”
 
If you break down the word itself, entre means ‘between’ and preneur means ‘taker’. It was first coined by the French economist Jean Baptiste Say (thank you, Wikipedia) to describe someone who sat between capital and labour and took a profit. It didn’t refer to disillusioned management consultants, humiliating themselves in front of sneering Venture Capitalists in a desperate bid to become the next Mark Zuckerberg.
 
What is worse is the term “serial entrepreneur” being used to describe someone who has had more than one idea, especially when self-applied. “I guess I’m a serial entrepreneur” spoken as if they have some compulsion that means they can’t help but be brilliant.
 
Don’t get me wrong, I’m all for innovation, especially in our industry. And there are some great start-ups out there: we work with several people who I would genuinely describe as entrepreneurial because they understand that taking something from idea to successful fruition is a hard, ever-evolving journey. We’ve even put our money where our mouth is with our joint venture with Sarah Beeny on Tepilo.com and the launch of a series of applications for developers.
 
But let’s not kid ourselves that launching a new online business or application is anything other than very hard work which requires an understanding of the technology as well as knowing how to write a business plan: which needs customers as well as, dare I say, a fantastic website: and which needs dedicated hard graft perhaps even more than an ability to network amongst fellow entrepreneurs.
 
And that, folks, is what really grinds my gears.
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Fair's fair

Posted by Mark McDermott on 6 October 2007 at 03:56 PM
Categories: Musings
Mark McDermott
Mark McDermott
Co-Founder
BLOG: Fair's fair

Fair's fair

Observation/Rant .... but we try very hard to have integrity. If we are wrong, we will admit it and do our best to make it right. If we say we're going to do something, we'll do it.

In our line of work we have to do a lot of speculative work, proposal writing and pitching to give people a feel for just how great we are. This is a considerable cost to any agency and it's something we expect to have to do. In fact, if the truth be known, we love it - it gives us a chance to talk to an audience about ourselves for an hour or two.

But, and here's the rant, the least we expect is some sort of feedback on the rare occasion where we've not been successful. It doesn't have to take a lot of time to put together, but acknowledges the time and effort that has gone into it and allows us to make improvements to the way we present ourselves.

If we had asked a company to spend several hours putting together a proposal for us and had to say thanks but not this time, we would expect to have to tell them why. We'd feel really really bad if we didn't even do that.

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