We’ve been successfully developing our own mobile apps for a couple of years now. Early on we learned that one of the best ways to increase downloads was to cross promote relevant apps as a series or brand. We started with “Learn” but when we build our first kids app we realised the codegent u ... more
The web seems to be all about social media these days. Since the introduction of Facebook, Twitter & Co in the mid 2000s we tend to use the term “social networks” as a synonym for the social web. But if you think about it, that’s not the whole truth. There are other channels that make the ... more
Christ, it's Third Thursday again and low and behold we are scrabbling around trying to pull the newsletter together. We may look look a swan gliding serenely over the water but... We hope you enjoy this month's Third Thursday and see you next month for Easter Eggs and Royal Weddi ... more
"It is not that the internet is a particularly recent invention. It has even had its very own economic crisis. So why are companies still struggling to engage with it? Of course, every company worth its salt has a website, not least those who have sent their executives to the Worl ... more
Have heard about our latest development?!! Don't tell me you have never heard of Twilert, I won't believe you! Twilert has been a real buzz machine since its launch a few weeks ago and in this world where empowered users can express anything they like, you had better start using it stra ... more
What is twitter? Twitter is what we call a "microblogging" service, allowing you to post frequent tiny updates on what you're doing. It is a free way for friends, family, co–workers and other to communicate and stay connected through the exchange of text-based posts of ... more
Last time, we looked at how the Social Media omnipresence is changing consumers' behaviour and concluded that marketers need to change their mindset and techniques to shift from traditional marketing to more of a conversation: a real dialogue with their audience. It seems to us that m ... more
Every day we use something called Social Media. Social networks like Facebook, Myspace or Linkedin are really pervasive in our life and we use them either for professional or friendship networking, events planning, pictures sharing, comments or chatting... We spend so much time sitting in ... more