Quite simply having positive customer feedback of your product or service on the internet will have a dramatic increase on conversion rate. Social proof is a key factor in the decision making process and is defined as: Social proof, also known as informational social influence, is a psychologi ... more
The web seems to be all about social media these days. Since the introduction of Facebook, Twitter & Co in the mid 2000s we tend to use the term “social networks” as a synonym for the social web. But if you think about it, that’s not the whole truth. There are other channels that make the ... more
I bloody love RSS. There I said it. More hardcore geeks than I will scoff at this statement but time and again RSS proves to be the simplest answer to a tricky tech question. What is RSS? Rich Site Summary (often dubbed Really Simple Syndication) is a family of web feed formats used to publis ... more
What is Recurring Billing? Recurring billing is effectively subscription modelling for businesses transacting online. You automate charging customers for a product or service at a predefined cost and schedule. There are two key factors involved in planning recurring billing. ... more
It's the Third Thursday of the month. 3-2-1 go! We are looking for a new developer. Click here to find out more. Other links referenced... Learn Thai iPhone and Android App. "Head and shoulders above the competition..." The Tepilo Nokia A ... more
What really grinds my gears #2 Following on our new series where someone grumpy in the agency has a moan about what hacks them off. This month: political debate. What has politics got to do with a digital agency you may ask? Well, when we write our corporation tax cheque each year, c ... more
"It is not that the internet is a particularly recent invention. It has even had its very own economic crisis. So why are companies still struggling to engage with it? Of course, every company worth its salt has a website, not least those who have sent their executives to the Worl ... more
Have heard about our latest development?!! Don't tell me you have never heard of Twilert, I won't believe you! Twilert has been a real buzz machine since its launch a few weeks ago and in this world where empowered users can express anything they like, you had better start using it stra ... more
What is twitter? Twitter is what we call a "microblogging" service, allowing you to post frequent tiny updates on what you're doing. It is a free way for friends, family, co–workers and other to communicate and stay connected through the exchange of text-based posts of ... more
Last time, we looked at how the Social Media omnipresence is changing consumers' behaviour and concluded that marketers need to change their mindset and techniques to shift from traditional marketing to more of a conversation: a real dialogue with their audience. It seems to us that m ... more