At the end of January Twitter introduced a new video service called Vine - a mobile app (currently iOS only) that let's users create 6 second looping video clips on their mobile and share them on social networks, predominantly on Twitter as you might expect! Brands such as Gap, GE and Urban Outfitte ... more

A customer’s voice and opinion has never been as loud as it is today. With the expansion of social media and the ability to allow users to interact with brands directly and publicly, normal every day people are growing ever more important and in control of which brands succeed or flop. Consumers h ... more

One of the classic tasks discussed at any pitch is what will happen post go live. Often clients say they will definitely invest in testing their user base and iterating the product based on feedback from the target audience. I’ve got a whole epilogue on the types of things we’ll do together and ... more

Last month MySpace grew its user base by 1 million. That is quite a turnaround since March 2011 when it was widely reported that it had lost 10 million users in that month alone. There is still a long way to go in terms of recovery and there are company issues that need to be ironed out since i ... more

It goes without saying that our PMs, coders and designers are world-class website-making geniuses but without their tools they are useless. Like Zeus without his lightning bolt or Wonder Woman without her lasso of truth. So which tools are used by these apocalyptic menaces to create such wonder ... more

We're privileged to present an exclusive guest blog from Ecommerce expert Matthew Curry, a regular blogger for Econsultancy. We all get to that point, two or three years after launching our ecommerce website, sales growth isn't want it used to be, new customer acquisition is f ... more

Guerilla Marketing campaign In a world where people have become almost completely de-sensitised to advertising in any traditional sense of the word, trying to infiltrate people's consciousness is an increasingly impossible task. Smart advertisers recognised that the way to combat this ... more

Your registration process is a make or break interaction with your audience. Like every digital junkie, I spend a large amount of my time online browsing the web. I get really excited about using new web services... but in most of the cases, I am confronted by two scenarios: ... more

There is nothing harder than dragging yourself back into work at the beginning of January knowing that even if you had the energy to type an email – you are unlikely to get a response as everyone else will still be on holiday! So what we really needed was a website launch to get us f ... more

Step 1: My name is Luke and I’m a tweetaholic (averaging about 10-20 tweets a day). I signed up for the micro blogging service back when it was still in its infancy. Initially I didn’t use it much as hardly anyone I knew was using it. That changed when we organized the first B ... more