Awards:
Top Motion Graphics :)
codegent is a full service web development new media agency, based in clapham, london, uk, that delivers well-designed content managed sites, microsites and flash games supported by robust technology and integrated marketing solutions including search engine optimisation, pay-per-click and html email.
We like to try to push boundaries. We think clients prefer to rein in agencies than prod them to go further. In the case of the British Library, we were asked to apply guidelines they had developed in a way that pushed them outside of what they had done before.
Several years ago, and in a former life, a couple of us worked with the British Library and Interbrand to apply their newly created brand to an online environment.
It just so happened that we were given the opportunity to pitch for some design consultancy where the challenge was to bend the brand guidelines, without actually breaking them. The exhibition we were designing for was Sacred Texts, the British Library's major exhibition of 2007.
Rules are there to break. You never know, maybe the rules weren't that great in the first place. We pushed the brand guidelines, but without making them redundant or inconsistent with the rest of the site.
We just moved some of the relationships between elements on the page, introduced some shiny buttons, and a funky Google map where users could see where texts originated and during what period in history.
The website won a Web Marketing Association Award, for 'Outstanding Achievement in Website Development'. Can't say fairer than that
