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| What is Football Frenzy 2? |
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It’s an easily implemented promotion specially designed to showcase the new Ford Focus. A 360° communication platform engages customers through UEFA Champions League football and invites them to participate by visiting Ford dealerships.
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| How does it work? |
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Customers can get a free special edition Ford/UEFA branded football by taking a test drive. In addition, they can enter a free prize draw to win a VIP hospitality trip for two to the UEFA Champions League final.
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| Customers taking a test drive are given an entry form that features an ‘invisible’ unique code number. This can be seen by scanning the form under an ultra violet ‘reader’ located inside a selected new Ford model in the showroom.* |
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| By requiring the customer to sit in the driving seat, this entry mechanic can form step 5 of the new Ford Focus Walk Around – Refined Comfort and Quality. |
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| Once the number is revealed, the customer simply enters it on the entry form together with the required data capture information. |
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| What does it look like? |
| You can view the current Danish activity by simply clicking on the link below: |
| www.ff2collateral2004.com |
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| How can I participate? |
| You can access the creative assets for Football Frenzy 2 on Web Native:
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| http://togs.ogilvyeurope.com (Ford) |
| User name: XXX |
Password: XXX
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http://togs.eu.ogilvy.com(Ogilvy) |
| User name: XXX |
| Password: XXX |
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| UEFA Champions League / Ford Destination Football merchandise |
| You can order the Ford special edition UEFA Champions League footballs by downloading the order form from Web Native and e-mailing the completed form to: smills@ogilvyactivation.com and chepwort@ford.com |
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| Each football costs €4 per unit (additional delivery charge required for EDM orders). |
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The following items of UEFA Champions League/Ford Destination Football merchandise are also available and can be viewed at www.ff2collateral2004.com:
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UEFA Champions League 100 Greatest Goals 1992 - 2003 CD Rom, Dario G Carnival de Paris CD, Car Stickers and Air Fresheners.
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| To receive a quote, please email: smills@ogilvyactivation.com with the following details: quantity required, expected delivery date, delivery details and contact details including telephone number. |
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| EDM Markets |
| If applicable, please allow 10 working days for a Commercial Invoice to be produced to enable Customs Clearance. |
