Doing something that makes a difference makes us feel good. It makes us feel that we have given something back and we're not just about making money. And if a worthy cause benefits from our selfish need to feel altruistic, then everyone wins.
For this reason, since we began, we have taken on a pro-bono project each year. The criteria has to be that its something that we feel is a great cause and that they ordinarily wouldn't be able to pay for the work themselves. Coincidentally, all of the projects we have done so far, are also aimed at helping young people.
