British Library
Issue:
Several years ago, and in a former life, a couple of us worked with the British Library and Interbrand to apply their newly created brand to an online environment. It just so happened that we were given the opportunity to pitch for some design consultancy where the challenge was to bend the brand guidelines, without actually breaking them. The exhibition we were designing for was Sacred Texts, the British Library's major exhibition of 2007.
Insight:
Dudes! Right now, you need to have clear Web 2.0 style buttons with calls to action. And what about a bit of Google Mashups?
Solution:
Rules are there to break. You never know, maybe the rules weren't that great in the first place. We pushed the brand guidelines, but without making them redundant or inconsistent with the rest of the site.
We just moved some of the relationships between elements on the page, introduced some shiny buttons, and a funky Google map where users could see where texts originated and during what period in history.
- Brand development
- Design consultancy
- Google Mashup