Square Mile Sport
A chance for bankers to swap their suits for shorts and race around the heart of the City. This is a lovely site, both visually and in the way content is rendered, with some nice use of HTML5. The key challenges were making something that was instantly credible, easy to use and had the potential to be rolled out internationally to financial districts around the world. Each team has their own page and the gallery allows for quick scanning and enlarging of images. Anyone visiting the site should feel inspired to enter and get a sense of the fun and energy of the experience.