Third Thursday

It's the Third Thursday of the month :)

It's been a strange month: the sun is out and the skies over Codegent London have been surreally empty. It's almost time for shorts in the office and lunch on the Common. But we've been busy bees, especially Luke who has been pimping our wares to the Great and the Good at the Chirp Twitter Conference in San Francisco, successfully selling our Twitbooth App to Brizzly.

And in this month's bumper-packed "Third Thursday" as Rupert Murdoch announces that you're going to have to pay if you want to read his newspapers? content online, we ask where the money's really going to come from?

We also give you some handy tips for analysing your competitors and implore everyone to consider that your homepage is often not the first page that people arrive at your site on.

Finally, don't miss our Five Must-Know Google Analytics Tips. You'll be amazed how you can make this free tool work even harder for you.

See you in May?

• » The monetisation of content
• » What happens after click through?
• » Analyse your competitors websites
• » 5 Analytics tips you need to know
• » Best of the web, from our Twitter

How to protect the future of professional journalism in
the era of free content.

Newspaper owners have long been struggling with a way of making the web work for them but they are yet to find a means of effectively monetising their content online. News International, along with The Economist, have become the first to commit to a future where users pay for the content they access online. We look at the practicalities of this approach.

Make sure you are fully harnessing your analytics.
» more

It is crucial to know what your competitors are doing.
» more

Don?t expect potential customers to be patient or psychic

You?ve got the click-through but that's only the beginning. Now your job is to make the transition to customer as painless as possible. We guide you through the steps to turn a potential lead into a happy customer.

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