Spring is really here which is a time for new beginnings. Lauren has been looking at why now's a great time to start a Pay-Per-Click campaign and we've been busy re-vitalisng our Twilert application at the enormous South By South West conference in Austin, Texas. Our very own correspondent, Mark McDermott has been in the Lone Star State and has provided us with a summary here for your delight.

Finally, it may not be rocket science, but our creative director, Matt Jukes believes that good design lends itself more to science than to fashion.

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How to get yourself heard at the biggest tech event in the world.

South by South West is the largest web technology event in the world. I left to launch our latest app - DASH - with a distinct idea of how I would market it and returned home with some very different thoughts...

After all, no one ever clicks on the sponsored links.
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This month sees us launch one of our popular web-apps.
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Don't jump the gun & forget your users when talking about visual language.

All too often clients have preconceived ideas about what they want their site to look like, going through their favourite colours and websites they like. But in doing this they seem to have forgotten, the most important person in the equation : The Target market.

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