Shhh Sleep close

Round about this time of year, there's nothing nicer than curling up in front of the fire with a lovely mug of Horlicks before heading off to bed.

GSK are so confident of the relaxing nature of their beverages that they have produced a campaign called the Sleep Challenge. Working with Billington Cartmell, we were contracted to create a beautiful flash-based interactive microsite that supported the promotion.

The site allows users to find out more about the products available, request a free sample and recruit their friends to the Sleep Challenge. As well as supporting the above-the-line campaign, the site is also providing feedback on user interests: traditionally a challenge for FMCG brands.