Shhh Sleep close

Mark McDermott
Mark McDermott
In Site Launches
25th January 2006
Shhh Sleep

Round about this time of year, there's nothing nicer than curling up in front of the fire with a lovely mug of Horlicks before heading off to bed.

GSK are so confident of the relaxing nature of their beverages that they have produced a campaign called the Sleep Challenge. Working with Billington Cartmell, we were contracted to create a beautiful flash-based interactive microsite that supported the promotion.

The site allows users to find out more about the products available, request a free sample and recruit their friends to the Sleep Challenge. As well as supporting the above-the-line campaign, the site is also providing feedback on user interests: traditionally a challenge for FMCG brands.