Tang-tastic Pickled Onions! close

Mark McDermott
Mark McDermott
In Site Launches
2nd December 2006
Tang-tastic Pickled Onions!

Oooooo its enough to make your eyes water!

Well that is what we are hoping to find out! Codegent have launched a site for Premier Foods to relaunch the Pickled Vegetables range. A UK tour of supermarkets and city centres is currently underway challenging people to try one of the products from the new range and then recording their reactions.

The footage is played live through a plasma screen in the store, and then uploaded to the website a day later.

In addition users can upload or MMS their own pictures to the site to win a prize. Visitors to the site can vote on which of the submitted pictures has the 'Branston Factor'.

The campaign was developed by Sales Promotion agency The Big Kick. The UK tour is being managed by Live Marketing agency Sense and the website streaming is provided by Groovy Gecko.

Branston Factor »