UK firms risk brand hijacking by not registering .eu domains close
UK firms risk brand hijacking by not registering .eu domains
An article in New Media Age this week reminded us that the deadline for UK companies registering .eu domains is 7th April 2006. After that, anyone in the EU is open to apply for those domains.
It's probably not relevant for lots of our clients, but for some of the larger brands that operate across the EU it could cause some headaches down the line.
We've told everyone we can think of who it might effect. After all, brand guardianship is just as important online as it is off.