Fair's fair close

Mark McDermott
Mark McDermott
In Musings
6th October 2007
Fair's fair

Fair's fair

Observation/Rant .... but we try very hard to have integrity. If we are wrong, we will admit it and do our best to make it right. If we say we're going to do something, we'll do it.

In our line of work we have to do a lot of speculative work, proposal writing and pitching to give people a feel for just how great we are. This is a considerable cost to any agency and it's something we expect to have to do. In fact, if the truth be known, we love it - it gives us a chance to talk to an audience about ourselves for an hour or two.

But, and here's the rant, the least we expect is some sort of feedback on the rare occasion where we've not been successful. It doesn't have to take a lot of time to put together, but acknowledges the time and effort that has gone into it and allows us to make improvements to the way we present ourselves.

If we had asked a company to spend several hours putting together a proposal for us and had to say thanks but not this time, we would expect to have to tell them why. We'd feel really really bad if we didn't even do that.