Not Lounging Around! close

Mark McDermott
Mark McDermott
In Site Launches, Online Innovation
19th March 2008
Not Lounging Around!

We recently re-launched Meet the Author's interview site as Authors' Lounge TV.

The site had been around for about 5 months and had built up a decent following from the blogosphere. It made sense as fans are quite likely to write about exclusive video interviews of their favourite authors.

With bloggers in mind we introduced a few cool social bookmarking and embedding tools to help syndicate the content around the web, as well as overhauling the look and feel so it felt more like an Internet Television Channel.

In the two months since re-launch the traffic has tripled on average and the number one source of referrals are indeed blogs, with natural listings on Google a close second. Well you have to chuck in a bit of SEO haven't you?