Automate your way to newsletter heaven, well... non hell close

Kevin Danaher
Kevin Danaher
In Codegent College
16th August 2012
Automate your way to newsletter heaven, well... non hell

If you’ve sent an email newsletter in the past then you probably know the laborious process that can be involved. For some applications a unique build or manual update of a newsletter template each time a message needs to be sent is essential. Some campaigns are less like newsletters and more like ‘updates’ being sporadic and unique, featuring varied content and copy that needs to be written up more like a personal message to users reading it.

Fairly often though that’s not the case, in fact nowadays in order to remain socially connected many companies’ sites contain a news feed where they publish articles about themselves, their industry in general or anything else that might be eye catching to their particular audience. In order to ensure that people know this news you’re providing is always updating it’s good to have a “Subscribe to our newsletter