This week Google bought Nest, the smart home thermostat and smoke detector company, for $3.2 billion. The news sent a huge ripple through the industry as this has both positive and negative connotations for the future of smart products.
I really appreciate the fact that my friends think I am smart, really. And I’m very happy to help out when they have little conundrums that need a quick solution, but sometimes it Grinds My Gears when they ask me questions they could easily have answered themselves.
The majority of purchases still take place offline (9 out of 10) but of those 40% of consumers prefer to ROPO – research online, purchase offline.