We felt that there was more we could do with Twilert, one of our most popular SaaS apps, to improve the user experience and functionality. This, paired with the acquisition of one of Twilert's service providers, meant that it was time for new features and a complete rebuild of the app.
Hacks, focus groups, new projects and a trip to San Francisco.
More agency projects and some new partnerships. Plus an update on our apps growth.
Launching a new product is just the beginning and the maxim, "if it ain't broke don't fix it" means that you're missing a trick. Just because something is doing OK, doesn't mean it's reached its potential.
We've tried a slightly different format for this month's video... making more of a discussion piece. Does it work for you?
Possibly a record breaker in terms of news. Plenty of launches, design chat and user testing antics.
One of our most successful SaaS apps was in need of an upgrade. But to make it work we had to switch out our business model and completely re-architecture the platform.
One of the classic tasks discussed at any pitch is what will happen post go live. Often clients say they will definitely invest in testing their user base and iterating the product based on feedback from the target audience. It pretty much never happens.