How much do you really know about the way a customer uses your product?
user testing close
Launching a new product is just the beginning and the maxim, "if it ain't broke don't fix it" means that you're missing a trick. Just because something is doing OK, doesn't mean it's reached its potential.
On a recent project we discovered the benefits of developing a prototype as a Chrome Extension - a first for us and the client.
Possibly a record breaker in terms of news. Plenty of launches, design chat and user testing antics.
One of the classic tasks discussed at any pitch is what will happen post go live. Often clients say they will definitely invest in testing their user base and iterating the product based on feedback from the target audience. It pretty much never happens.