4Music, the music channel owned by Channel4 and Bauer is a fast-moving, content-rich smorgasbord of news, gossip, pics, video and competitions. All the research we did with the target market told us that they wanted lots of small, very visual chunks of information that they could scan quickly to find what they were looking for. We think it’s a thing of beauty.
Primesight are experts in outdoor advertising, providing a wide range of advertising sites throughout the UK. The best way to bring what they do to life is to show how they help their clients be 'famous for less'. In other words, bring their clients' stunning visual work to the fore. We showed the various services they offer, but always against a backdrop of great stylised photography.
We undertook a big User Experience and Design project to redesign their College of Journalism site, part of the BBC Academy. Taking a multiple-stakeholder organisation on a creative journey is always going to be fraught with danger. The BBC were a great client, in that they understood the process wasn’t always going to be straightforward, whilst at the same time trusting that we would get there and get buy-in from the people who mattered.
By showcasing Searcys' flagship venue with a full-screen film we took the user to the top of the Gherkin and immersed them in the experience of 40|30. But this is more than just a film, it's an interactive experience. Although the story reflects the core service offerings of the venue, at critical points the user can delve deeper for more information on each offering with clear calls to action to fulfil its primary role as a sales tool
A site to showcase Nickelodeon’s summer content, with a particular requirement to increase levels of engagement and attract a new audience group. We wanted to incentivise users to travel through the site, whilst keeping them engaged with the content. We decided to reward positive user behaviour, such as commenting and interacting. The ultimate prize being a 3D augmented reality SpongeBob which the user can interact with using their webcam.