Tag
marketing
13 posts
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17th July 2014
Facebook lowers organic reach - what now?
There’s rarely a business or brand you’ll speak to now, who doesn't have some sort of ‘social media presence' - even the CIA have recently jumped on the Twitter bandwagon. But with the ‘organic’ reach of social media in steep decline on Facebook in particular, is social still a useful marketing channel and if so, at what cost?
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6th June 2011
Mobile Web Browsing
Source: Tecmark. The time for waiting is over. Back in September 2009, when mobile was being heralded as the next big thing, the amount of web traffic that…
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16th June 2010
Big Brother - coming to a screen near you
When I was a kid, growing up in the 70s, I had a comic book and in one of the stories the main character had traveled to the distant future (1999) where…
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11th June 2010
Why you need to think mobile today
In the past few years, one of the biggest areas of change for the Web has been the amount of Internet users who are accessing websites via their mobile…
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16th May 2010
Politics 2.0
The most exciting election in years finally came to an end this month. I didn't hear about our new Prime Minister on the radio, TV or the morning papers, I…
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22nd April 2010
What happens after click through?
Congratulations! You have just convinced a potential customer to click through from your HTML Email, Google Ad, Banner, Social Network message (the list…
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21st January 2010
Codegent launches new Web Apps Business
I am very excited to announce a new business venture for codegent in 2010. We have partitioned the agency, focusing a small team of developers in our…
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2nd November 2009
Social Media for business. Part 1: Facebook Fan Pages
Social media is a hot topic for most businesses. Everyone is talking about it and many companies have now created Facebook Fan pages, joined Twitter and…
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30th January 2009
Up Everyone's Street
We have just launched our latest CBS Outdoor campaign promoting Bus advertising. You have probably seen promotional adverts for it driving around!
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17th October 2008
Do marketers and consumers understand each other anymore?
Last time, we looked at how the Social Media omnipresence is changing consumers' behaviour and concluded that marketers need to change their mindset and…
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5th September 2008
Talk to the Town!
This week we have launched our microsite promoting Bus Superside advertising for CBS Outdoor.
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17th December 2007
iBillboard
An enterprising student in an effort to raise funds for a new Mac book has decided to sell Advertising space on this Mac book, and with 7x10 cm going for…
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2nd March 2005
Codegent in the Press
Codegent pick up industry press interest in New Media Age as our client portfolio and staff headcount grows!